Welcome to the credit union movement. Back in the day, when big banks roamed the earth, member-owned financial cooperatives were practically unheard of. If banking were a popularity contest, Bank of America, Citibank, and Wells Fargo would have won 10 years ago. But times are changing. These days, it seems customers value personality over professionalism. A genuine connection versus being just a number. In fact, members are more likely to recommend a credit union over a bank. It could be because credit unions have stepped up their marketing, or are based locally, or know members by name when they walk through the door. In any case, there’s a reason so many people are switching from banks to credit unions. If you’d like to join the movement, here’s how.